The CarrTech.AI brand.
One source of truth for the system behind an AI-native software studio — positioning, logo, color, type, voice, and motion. Built to hand to a human or a crew.
An AI-native software studio.
CarrTech.AI designs, builds, and ships apps, websites, and systems. An AI crew does the building at machine speed; a person sets direction and signs off on every release.
We sound like engineers who ship — confident and precise, never hype, never “AI slop.”
Apps & products, marketing sites, internal tools, automation, and AI systems — prototype to production.
Frontier velocity with human judgment on the bar for “done.” Fast, and right.
Human direction. Machine velocity.
Goals, taste, constraints, the bar for done.
Design, code, research, and test — in parallel, around the clock.
Reviewed and approved by a person. Nothing ships without sign-off.
A north star for the frontier.
A compass rose: one iris North — the human setting the bearing — leading three cyan points, the AI crew. North always leads.
Clear space ≥ the North point on every side · detailed mark ≥ 48px, core star below · the wordmark/lockup SVGs are self-contained · North always leads, never recolor the rose.
Iris leads, cyan signals.
Dark-first. Iris is the primary — CTAs, links, structure, the mark’s North. Cyan is the signal — highlights, status, glow; keep it under ~20% so it stays premium. Cool-gray neutrals, never pure black. All pairs meet AA.
Iris buttons use white text. Don’t put cyan text on iris (or vice-versa) — pair each accent with ink or near-white.
Grotesk display, Inter body, mono signal.
Calm, legible body copy at 1.6 line-height.
Confident, precise, never hype.
We sound like engineers who ship. Short, concrete, technically fluent. Sentence case; the only uppercase is the mono eyebrow and tags. No emoji.
“Software at the speed of thought.”
“Human direction, machine velocity.”
“From prompt to production.”
“Revolutionary AI-powered synergy!”
“Unlock limitless possibilities 🚀”
“The #1 best dev shop ever.”
Thin lines, technical texture.
~2px rounded strokes, Lucide style.
Dot/line grids and subtle glow under accents.
Our north star. Build from primitives, never freehand.
Precise, not bouncy.
- Easing
cubic-bezier(.22,.7,.2,1). - Sections reveal: fade + 18–20px rise, ~0.7s.
- Rings rotate slowly; status dots pulse; accents glow.
- Reduced-motion friendly — decorative only.
Roomy, rounded, dark-first.
Max 1200px, fluid gutters. Mobile-first 390 → 1280. Generous whitespace; never sharp corners.
